If you think this one is good, wait till you see the next post...... Unbridled marketing power merging 1974 thru today's interfaces to..... deliver hundreds per hour.... to thousands in a few days .... spawning micro-centers of interactive discussion on almost any topic... with no rejections. And because it targets so correctly, based on getting others with similar needs to respond, that it is actually favored and never rejected...... no more on this idea till the next post.
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100% Custom Mass Landing Page 'Generator':
That's right.... you heard it first here! I've been developing 2 - level Custom Landing pages, optimally SEO'ed in the HTML-meta tags correctly, each keyword and Prime keyword rich, and matched to be 100% consistent one to one .... to a specific Keyword AD Group (Adwords or Panama)... since 4th quarter, 2002..... BUT, it was never till merging it with a multi-tiered publishing database that I used to produce free city marketing business directories (2003 - mthoodinfo,com prior to the domain acquisition of it by our local Chamber)... that it became ....
Capable of delivering hundreds of 100% custom landing pages, each optimized for a single AD Group
It is critically important today, especially after Yahoo's announcement of the transition from Overture to Panama, to:
Improve a PPC AD's positioning 2-4 places w/ no additional costs (both)
Lower PPC AD's applied CPC (cost per click) on average 25-50%+ (AW)
Improve acceptance, relevancy and with less reviews (both)
Improved landing duration and propensity to purchase
These are enhanced with 2 uses of XML extraction and feed technologies:
Dynamic data extracted live from any URL whose source can be read, and re-rendered dynamically in the browser memory - allowing any set of pages to become the king of their focused content (all dynamic - no 3rd party data on your server)
RSS Feeds from site-related, industry similar, or even totally external sources, that serve as publication feeds for visitors to the latest updates of that focused information stream. In layman's definition for RSS Feeds - These are Cool updates, delivered as the updates happen (apparently), published directly to their brower (no loading) like a bookmark.... Anonymous, trackable (see RapidFeeds) and a definite publication with an active following... this is 100% more popular than a newsletter signup, but in publication architecture, it acts similar to a Newsletter.
In a recent engagement, on one day, we initiated in excess of 400 custom landing pages, and that program currently runs with ~1000 custom pages matching to PPC ADs. In addition to leveraged lower CPC costs (Allowing you to bid very high with 25-50%+ reduction in applied costs - Adwords), it speeds AD acceptance initially and helps to improve the PPC Ads position in the sponsored search results... on averge 2-5 positions (and with Google, ADs are often promoted to top center relevancy ads).... ooo baby.
Only qualified prospects who contact me directly will get all the details at this point. I'm promoting this externally, but for the time being.... if you read this and are interested... please contact me directly.... see my data on my site... www.ebizguru.netfirms.com
Till the next post..... (and that one is sizzling HOT!)
Back from the depths.... GOD, it's been too long !
If for no one else than myself.... I gotta put this all to pen and move to the next step (next blog will be the ideas this all stirred)
On March 26th, 2006, Matthew Ives announced his intent to force termination of my written contract (complete with well defined termination and exit instructions) to serve as his Managing Director of Internet Search technologies for Ivestech, Inc... citing his internal business money troubles related to his other expansion, as well as my failure to deliver on a guaranteed 400 major influential blog or other similar reference contract he pressured me into agreeing to support, unsatisfied with my IBM-like analysis and detailed delivery plans (more a best efforts project for a few months, engineered in that time to a well-defined process with feedback).... interesting.
While others may view this to have two side to an argument, in a ruthless, immature and totally unprofessional manner, he also put a stop payment of the last check he issued to me for services performed two-weeks prior, refused to pay for the week prior, and refused to pay the contractor (my son) for over four (4) weeks of backpay, as well as a week that was still unpaid on another invoice. This created hundreds of dollars of overdraft for me, as well as affecting my son so much, that he nearly got kicked out of his student residence in Colorado. Thank you Matt - for being so foolish as these are unjustifiable to almost anyone. save outright theft.
A day later, he misdirected another client to see only my apparent (??) oversight that allowed a doubling of the contracted budget in the management of a PPC campaign, prior to remembering that he was the one who ordered me to not comply with the customer's requests as a matter of conflicting interests with the web development side of the business. Until ordered to shift full attention to the project cited in the previous paragraph (requesting deliverables immediately for the 2 weeks prior????), we were still running a little rich (? - 30-40% over) in the these PPC campaigns, but a unique thing happened:
As managed expenses dropped by pausing all non-productive AD Groups, the productive ones kept increasing in productivity, albeit slowly at first.
On the weekend prior to all this, I'd reviewed the 3rd week stats to find we were on track to nearly double our goals related to high closure leads and a bit more.... and with about an equal rise in additional expenditure.
Perhaps things fell apart in that last week, but the history of this business tells another story.... Car dealers do most of their business towards the end of each month, related often to promotional manufacturer related price arrangements with the manufacturer's related finance practice...... and if things were still the same.... the closing rates should have increased the most in the last week of any month.
More that double the business for double the investment... and all some other folks see is what they spent... go figure... It shook me so that I called my other PPC clients (all whom I've been recently let run a little rich for promotion... provided it shows good return)... no one else questioned my judgement... Still, I could have been wrong.
Perhaps this is all well and best in the end.
Funny things about Intellectual Capital:
Many times you never realize what it is and it could be beside you
It's hard to claim ownership if you never realized you had it
My landing page generator got much better (soon another story)
I've came out of it all, in the midst of calamity, with a startling service that can get hundred in hours and thousands in a few days of micro social-networking parties (spawns) to focus on discussing an opinion actively. .... like stirring the pot.... Considering the dynamics of social networking (that are based to a certain extent on 2-4 degrees of separation,,, and the use of very short single thought chatty message info-bytes (leaving lots of room in type of responses to attract)... oh, I've already said too much for public record on this one.....
Best of all on the last idea was that it came within days after these irreconcilable differences made it clear that my best interests (nor consideration to just ask first) were not to be served by maintaining that relationship.
More on this in future posts.....
Here's an interesting close to this post:
In my second life with IBM, I once met a dynamic professional hire VP (not internally grown) who told me that if you always lookout for your customer you'll have a job for life (they remember and most recognize your best intentions) ,,, but if you work only for 'the company' that pays you (and often has their own set of internal conflicts), you're just a number and sooner or later you'll lose yourself. That is how I choose to live my life!
.... .... .... Well, perhaps not..... I keep forgetting that Matt also causing me a lot of pain this last week by dishonoring his verbal agreement for services contracted to my son.... to the tune of some 5 weeks.... that's a lot for a student to bear.,,, Some Christian he is, eh?....
Smart Search Engineering uses deep market & competitive intelligence, blogs, RSS and other search influencing in selectively engineering search response pages, web advertising, and landing page campaigns, that increases traffic and e-business... (in terms of 'SMART' web sales, off-line sales, leads, market awareness, entertainment, information, or persuasion goals).
technorati tags: landing, pages, ppc, rss, dynamic, data
