Saturday, February 10, 2007

Yahoo, like Google... moving to relevancy & quality

As I've predicted in the past, the focus on search result 'relevancy' continues manifest itself. I'm sure you're all aware that almost all the major search engines consider link popularity and apply some measure of 'rank' to their influence, related to 'relevancy'. But how many of you are aware that Yahoo now has geo-targeting.... or even more importantly... look at their latest announcement.... buried in the Yahoo Search Marketing site at:

overview_newadrank.html


Here what it reads:

Overview: New Ranking Model

Overview

  • In the U.S., both bid amount and ad quality will determine an ad’s rank in search results beginning February 5, 2007.
  • This will replace the current method, in which ads are ranked by bid amount only.
  • This is designed to allow you to focus less on competitive bidding practices and more on the quality of your ads.
  • By improving the quality of your ads and making them more relevant to users, you may be rewarded with a better ranking and lower cost for your ads.
  • This change will impact all U.S. advertisers whether they’ve been upgraded or not.
As a response, I have just developed:

  • A very customized Landing Page generator (to be revealed in my next blog entry)
  • Dynamic content
  • RSS feeds

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posted by SearchEngineer_eBizGuru @ 10:32 AM 0 Comments