Thoughts on Search Engineering and Advertising/Marketing:

Sunday, April 29, 2007

Thoughts on Search Engineering & Advertising/Marketing & Web 2.0:
(Where it's at... with the right type of message)

Identify the audience/market

This is the more 'inter-personal' marketplace that is more influential than mainstream commercialism
Mixed reinforcement (vs. leading) of conventional advertising to stimulate action

Confirm Where “they” are – establish all the numbers (size, keyword subset)

Understand the 'relationship keyed to words and links

Influence/Establish an initial 'relationship' (attention, interest)

- Proactive: Insert custom market 'messaging' in those channel
o Pay per Click - Search Engine Marketing and Custom Landing Pages

o Marketing 'Seeding' into into social networks including subcultures of discussion channels

o Pay per Blog: VERY effective for longtail marketing

o Email and custom landing pages

o Newsletter marketing (primarily generated dynamically - Newspaper-like)
- Natural: Establish/influence market associations by how people go about

o Web site page SEO Optimization (minimal overall effect but a requirement)

o Submit all content (like U-tube, site articles', blog posts, key site landing pages) to each's search engine “type” (Google video, news & groups, blog/technorati/social-networking (~70) and top 5 search engines/directories) respectively.

o Endorsement / Influence marketing: A reference from a celebrity's website (or on their personal blog) is VERY powerful (note this is a form of affilate marketing)

o RSS Feeds (relationship update anonymously)

§ Then server-side ‘publishing’ directly to the user’s browser

- Tracking/monitoring of user group types, new keys, etc.

- Everything is based on minimizing risk, using either current proven custom strategies, or clear identification of subcultures and new order marketing technologies.

Establishing Action or more permanent association:

Main market message

Focus: to establish relationship, with targeted actions - call, callback, email, take-away, education, etc.

Web 2.0

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Other thoughts to I keep in mind:

I see (az?) us as similar to a cross between:

o Influencing the leader of a industry thread or gaming "guild" (alliance, group, link-shell depending on the game or social network) or Celebrity MySpace site... or discussion group to start an opinion on something...

o The early radio operators, many amateurs in some ways, delivering news at the war front

o The Ipod marketer, cleverly inserting an amusing story that is very entertaining and consistent with the music genre and creates the reference of the idea with it's sponsor vs. presenting an obnoxious advertisement