Sunday, April 8, 2007

Clues to part of the 'New Order of Marketing, wispers...."

Clues behind some of the most powerful Internet marketing, capable of establishing hundreds of conversations in hours, thousand in days on any topic.... so the market loves it?

  • Many times what you find is not what is labeled... or put another way.... the labels (names) and even descriptions of areas may be useless for targeting
  • Although people may come someplace initially on a common theme. after a while they get to see the same faces a lot and oftentimes the whole nature of the conversation changes... and depending on the crowds (like people on a corner), the profile of those social interactions may change over the day or days of the week
  • To maximize exposure, you may need to have multiple identities, each unique in title, message flavor and identity
  • The best message is only a 1-2 line opinion or comment, following by a request for feedback. It should not have any, any commercial reference for maximum response.
  • Brevity (and focus - 1 small thought) invites a broad range of response
  • Everyone likes to criticize vs. help..... you're in a game and everyone you ask won't give you directions.... but make an 'apparently' incorrect statement, and the corrective critics come crawling out to correct you.... giving you your objective of the correct answer
  • Put another way.... Know where and how to Ask for what you want and you'll find responses offering to help you (fulfill your needs) as well as others who are looking for the same thing as you are. And they are happy when someone responds to their needs also. Seed or stir the pot, just remember where you did it and fulfill others with similar needs
  • The best conversations get re-spawned by others like a virus but often keep some identifying feature (title, content, or signature)
  • Sew the seeds of ideas and return to collect the harvest (like needs)
  • Remember the 20 Google Bloggers and George Bush's resume?
  • While you might cleverly 'flavor' the tone (pro, neutal, negative), like the independent blogger, you really have no control on the response 'tone' (pro, con).... it's the chance to take to see if the public likes it.
  • All ads should always point to custom pages.




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