Multiple Sites Drive massive traffic but are not conventional Doorways !
For reasons of confidentiality, I will not go into any level of detail, but suffice it to say that I've recently run into a few interesting web marketing industries where the leaders have 5-6 times as many product info (essentially great linkbait) sites as they have to commerce sites, many with appropriate but long and cumbersome URLs.
The traffic even to the smaller information (authority?) sites establishes them all via Alexa as being in the top 100,000 - translating to some pretty reasonable traffic (at least thousands daily), with a strong balance from natural search and revisits, supplemented with moderate, but not aggressive PPC terms that are industry slang.
During a review with that site manager, it was surprising to see their reaction after looking more closely at the big picture. Initially, the client thought the competitor was spending money foolishly, somewhere on the order of several times what the main commerce site cost (and with hundreds to thousands of inbound links to even the smaller site) ... but as we ran assessments with some reasonable speculation (based on related data), it became evident that the strategy works well.
When building links for larger industry organizations, with participatory memberships that span many companies and geographies, it is not uncommon to request 5-10 outbound separate links with a single party (imagine the economies of scale).
The other question that came up was "Aren't these doorway pages" - and I would say "Absolutely NOT!" - these other sites provide valuable if not at least helpful information and essentially serve to support 'authorities' (experts) serving under multiple domain, that reference or filter from many to a few commerce sites.
technorati tags: Internet-Authority, Multiple-Domains, Doorways, Links, eBusiness
Labels: link, Search engineering, SEO, seo strategy
Moka5 LivePCs - Wave of future Software Distribution and Portability
This is one way to take about a week of your life out - get too interested with both interesting applications and a whole new paradyne for future computing...... It all started off looking for better environments to do software testing... where it ended up was about a week, getting to know in depth, the ins and outs of of virtualization (ala 'players' that seem more interesting than VMWare client emulators) and linux to the multiple versions of windows.
Most people will just find the application themselves and their portability appealing. But there is also a much bigger picture (and a very tough challenge for software licensing) in play.....
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Moka5 has created a new vision for both:
- Safe, instant, managed 'computers' on a pc or USB stick
- A new Software distribution paradyne balancing the benefits of desktop functionality with server-side consolidation
Windows and Linux virtual computers on the Go and on the Web.
Essentially, they've taken the concept of the 'virtual pc', VMWare's 'Player' (vs. VMWare Client-Server), and Linux or Windows to create virtual environments called '
LivePCs'.
For the desktop user, this creates a way run applications locally that are safe, because they run in a completely isolated boot up environent and without additional mapping, cannot affect any of the existing data on your computer. Typically, this means you have Internet access, and access to network resources and external drives.
While a LivePC can host the same copy of Windows XP Pro (or Vista), and contain any windows applications in that environment, it can also host any current Linux distro OS along with applications for that environment.
All LivePCs are based on having been downloaded (distributed) from some server on the Internet, and upon starting the Moka menu, all applications has the option to updated by the hosting copy of the application - this is very quick only updating changes. Optionally, the application can run remotely (standalone) and also not get updated.
LivePCs can be run on your desktop, or be portably run on most USB devices including USB sticks and iPods. Portable applications on USB devices autoboot into the Moka LivePC menu when plugged into any USB slot of a remote computer, using that computers' remote peripherals but without seeing the hard drive.
Currently available (published) LivePCs include but are not limited to:
- Browsers with email,
- Office-togo,
- Quake,
- LAMP environment(s)
- Gimp graphical editor
New LivePCs can be:
- Downloaded from Internet servers (for most users)
- 'Created' simply modifying an existing LivePC - just using it, OR 'republishing it' (re-distributing) on any host
- Created by loading your own OS and applications - it starts with a emulation of an empty hard disk ready to load Windows XP or a Linux distro.
The framework for this is ~25 mgbs of VMWare's free Player environment (hosting-shell vs. emulation) and ~114 mgb of Moka's code that manages everything. On the other hand, the size of the distributed app is not a download drain - streaming, many can be started before being fully downloaded.
The overall Moka5's framework stands to potentially become important for corporate as well as general software distribution in the future. It's all about Internet based applications (assessable but optionally run remotely after downloading), automated and streaming distribution of updates, and the ability to more easily create new distributions.
Software distribution and management of the future...
PostNote:
Microsoft Virtual PC is now a free offering also - and although not so portable, it performs all versions of full Windows emulations - vers 3.1 to 9x to NT/2000 to WinXP. This is real emulation starting from the fdisk and formatting, unlike Windows compatibility. This allows you to run the many programs that only ran in those environments
technorati tags: Linux, Windows, software-distribution, VMWare, VirtualPC, Virtual-PC
Labels: Linux, software distribution, Virtual PC, VMWare Player, Windows
