Smart - Search - Engineering

Daily SEO through Blogs and RSS Opt-in

What are you doing everyday to improve your
search ranking ? Even with search engine marketing (PPC), I find the majority of programs are often respectively static regards active changes to the central web site pages.

Landing pages may and should be altered to have titles and SEO optimization that match identically to the PPC ads, but other than that.... most web sites only reflect significant changes on the scale of weeks to months...By contrast, blog "web sites" are more like daily news channels, and extremely popular. They address very tight targeting or large topic driven communities.... and INVITE feedback (action) which others can get involved with - sort of the exponential spin-off effect ... Your blog 'feeds' are just one of the many RSS channels every business should be hosting - similar to the effect of newsletters - but again, much more proactive...

One 'GREAT' idea is a to host a special blogthat reviews daily specials from the point of view of a 'consumer-reports' -style product or service review.... and requesting comments back from industry users on how their systems compare? This might even be a review of competitive products requesting feedback (remember you do get to moderate/filter the responses, and this could also be a great spot to consider putting a few customer testimonials online - hint)...

technorati tags: Blogs, SEO, Search, Dynamic, RSS

Labels: Blogs, Dynamic, RSS, Search, SEO

posted by SearchEngineer_eBizGuru @ 11:50 AM 0 Comments

Blog 101: blogger, technorati & blogrolling

Blogger.com is one of the most popular sites that offers free hosting OR allows you to host it on an web server of your choice (for example in a directory accessible via your web address…. And provides very reasonable service and support for NO charge, although premium paid services exist. As a measure of helping you gain a good understanding of the basic information required of you, as well as a get-started quicker personal guide to avoiding some of the little ‘gotcha’s’ in the file-to-path names, I provided this short outline of a full install, including reference to setting up secondary services … all tolled, about a few hours to setup and be publishing - This includes blogger.com, technorati.com and blogrolling.com:


1) First…. BLOGGER.COM

- ftp server: No 'ftp://' required and do not add trailing '/' sign
- blog url: start with 'http://', but do not end domain name (and opt. subdirectory) with a trailing
'/' sign
- ftp path: Do not start with a leading '/' sign, but it's ok to end with one
- blog filename: blogger.html or index.html
- days or posts to display on main page: suggest 7?
- multiple time formats, zones and languages supported
- comments by anyone, only registered users, only members of this blog
- comment moderation available by email notification and control panel approval; comment
notification email
- archiving now outdated as it's built into the architecture
- site feed url: start with 'http://', but do not end domain name (and opt. subdirectory) with a
trailing '/' sign
- site feed url: sugg. atom.xml
- site feed path: Do not start with a leading '/' sign, but it's ok to end with one
- Blog Posts, Comment and Per-Post Feeds to be either full, short or none
- Custom feed item footer
- BlogSend Address: email where blog is mailed whenever you publish
- mail-to-blogger address: realname.secretname%blogger.com --- Used to post by email,

o A VARIETY OF TEMPLATES: All with multi-post dated displays, indiv. pages, header,
and sidebar (description, aboutme, links, previous posts, archiving, Atom Opt-in
subscribe

- Customizable template with blogxml that looks like html but is case sensitive
- Insert customizations in their server side publishing template

==============

- Added:
- SEO updating to support
- meta dynamic title,
- meta description (from page),
- meta keywords

- Tags to support blogrolling (inter-linking of links sidebar)
- applied with div tag attributed class='blogrollmain

- Tags to footer to support Technorati functions:
- Search this blog, blogs that link here, view profile
- Add this blog to my Techorati favorites

2) Then onto Technorati.com (note: some activities had to go in sequence… create web site basics w/o template modification….. then go to technorati first and then blogrolling second… then back to blogger to add the stuff from Technorati and blogrolling, plus other SEO updates… and lastly back to the associated web site to put in links to the blog, and also RSS/Atom feeds…. Then begin… train build, respond, create, manage…traffic

- Signup free denoting:
-- first, last, username, email, password
-- Need to create ~ 20 startup keyword sets (most 1-2 words)
-- Code to insert on web page for lookup and favorites
-- Primarily code for technorati support added per-posting by any blog authors…. Or
those cleaning up afterwards

3) Blogrolling.com

- name, email, blogroll name and URL of your blog
- add a script, enclosed with a div tag of with parameter class='blogrollmain' and the
CSS supporting scripts for a number of nice styles

4) Web site links to blog and feeds

- Simple text link to blog web site
- Simple File links to reference Atom feed vs. RSS feed with/proper RSS icons
- Changes to web page header to support feed autodiscovery by major browsers:

- For Atom Autodiscovery
link rel="alternate" type="application/atom+xml" title="feed title here" href="http://www.yourdomain.com/feedurl.xml"

- For RSS Autodiscovery
link rel="alternate" type="application/rss+xml" title="feed title here" href="http://www.yourdomain.com/feedurl.rss"

5) Create new postings – compose, tags - publish to web site – Ping all search engines to pickup (avg. 5 min) Submit all feeds to feed, blog and other search engines and advertising services.

That's it... start posting...

technorati tags: blogs, technorati, blogrolling, SEO, marketing

Labels: Blogrolling, Blogs, marketing, SEO, technorati

posted by SearchEngineer_eBizGuru @ 10:05 AM 0 Comments

Multiple IIS on XP Pro SP2 - for SEO Testing

While this may seem like 'techy' stuff, for a Search engineer, successful search conversion in marketing requires some web page technical skills combined with web copy writing ... validated to run in server environments. For example, page headers and footers are often assembled server -side so what the search engine and humans 'see' is not how the pieces exist physically on the server...

• Another way of putting this is that you cannot often 'view' SEO code changes on your local machine unless you have a copy of IIS server (for ASP code) running on your machine. And if you have Windows XP Pro (very popular)... this isn't a standard load or pre-load option... for a number of reasons.

I've provided the full details of how to get multiple copies of IIS server (only limited to 10 concurrent users for testing), running properly on a Windows XP Pro client machines for remote testing.... on my web site.

Multiple IIS 5.1-XP Pro-SP2-.NET2.0.50727

Sometimes by just seeing the title, you get a good idea
of what this is really all about:

Chances are most likely that when you first got XP Pro installed (perhaps as an upgrade from a pre-installed XP Home) you didn't install the included copy of IIS (version 5.1, a 'slightly' crippled copy of IIS limited to 10 concurrent users and 1 web server definition). Nevertheless, if you were able to remove the 1 web server definition, for the purposes of a test site and especially for remote development (and co-development), a working copy would be nice to test .NET applications as in many ASP pages.

Also, when testing and removing applications you may have un-synchronized (or de-registered) certain dlls' that you didn't realize might be needed to support these services (remember the warning that certain files may still be shared by other programs?... so you said no, but that doesn't mean that they might have been un-registered ? ..... in any case, most likely the files have just been un-registered to Windows.

In any case, here are the short notes to the fast and dirty, set it up for multiple server support, with 2nd work-arounds to many other issues. There are literally hundreds of notices with partial applications of these notes ... and except for the initial security db setup reinitialization, the rest of the steps just insure everything is working together correctly.

So here goes:

IIS (5.1) on XP Pro SP2 w/.NET 2.0

Windows XP Pro, similar to Windows 2000 Pro, provides a copy of IIS (Internet Information Server) version 5.1, that can be very useful in localized testing. It only differs from the IIS versions on server editions of 2000 and 2003, in that (1) It is limited to 10 users, (2) by default it only manages one server, and (3) there are minor limitations in server maintenance like the ability to create new application configurations (to new extensions).

The difficulty in the installation and setup of IIS version 5.1 on XP Pro with SP2, running under .NET 2.0 regards the following issues:

1. Key database security files are often not created or corrupted, creating symtoms of install disk failure initially
2. Other programs such as Anti-Virus, Firewalls and Spam control cause conflicts with the IIS install, often related to forms of ‘script blocking’
3. Often times critical windows dynamic link libraries get messed up (for example when working with sql server) and need to be re-registered (system32, system32/inetsrv)
4. .Net (either 1.1.4322 or 2.0.50727 versions) need to be re-installed and sync’ed with IIS
5. IIS Users (anonymous-IUSR and internal processes-IWAM) and ASPNET ‘permissions’ need to be applied to both code as well as to physical folder and files (ACLs, IIS User/Groups, NTFS)
6. IIS 6 Resource Kit extends diagnostics
7. XP Pro IIS Admin provides for support for multiple web server instance (although only one can be active)

Details:

1. Fix: Only apply these if the CD fails to fully install: (two calls to 'esentutl' a windows programs for managing windows security database)
2. Fully uninstall Norton (anti-virus), Zone Alarm (firewalls) and Spy Sweeper (anti-spyware) , then reinstall IIS Server from CD
3. Re-register DLLs - nothing gets hurt: (7 dlls total from windows\system32 and windows\system32\inetsvr)
4. .NET version 2.0.50727 Reinstall and Sync (.Net often unsync'ed) :Respective aspnet_regiis from proper version of .NET framework, changes to .NET machine.config, security access to iis server from ASPNET
5. Computer Management – Users, Groups, Components: Coordination of both IIS Security from within Computer admin's User-Groups definitions and selective share-ipaddr/folder/file level NTFS security
6. Fix Sample IIS files to match:
7. Reinstall anti-virus, firewalls, and spyware controls... then Diagnostics and Enhancements (multi-servers)

o Extensive IIS diagnostics via MS IIS Resource kit for version 6 – works on 5 also: http://www.microsoft.com/downloads/details.aspx?FamilyID=56FC92EE-A71A-4C73-B628-ADE629C89499&displaylang=en

o Free – XP Pro IIS Admin software at:
http://www.jetstat.com/iisadmin/

Best luck to all... please feel free to visit my website...

technorati tags: IIS, XPPro, SEO, Marketing

Labels: IIS, SEO, XPProSP2

posted by SearchEngineer_eBizGuru @ 9:10 AM 0 Comments